Reading on the iPad Part 10: It's a changing world. Keep up!

Recently the Association for Computing Machinery made an app available to read their glossy magazine, Communications of the ACM (CACM for short.) I will be providing a review of it in part 11, but first I wanted to check in on how the other apps I've tried out have stood the test of time.

Summary of past reviews:

Back in August 2011, I said the app for The Economist was my favorite, followed closely by the app for Wired. I also expressed my disappointment with the app for The Wall Street Journal. I liked the 3rd party app from qmags.com for reading IEEE Spectrum and advocated its broader use.

I gave a negative review of the Forbes experience in 2011, then revised it in March 2013 to say that the third party app from MAZ was a dramatic improvement but it still wasn't ideal. From those past reviews I ranked the experiences as:

1. The Economist app -- My Favorite; Gets the glossy magazine experience right: easy to read, quick to turn pages. Offers audio word for word.
2. Wired app -- Sets the standard. Also easy to read with fast page turning. Excellent organizational aids and bookmarking. Clever use of extra media, but it's sometimes gratuitous.
3. IEEE Spectrum on qmags app -- Reproduces the magazine. Resizing the page is necessary for folks with imperfect eyesight. Page turning reasonably quick. Reasonable links for article continuations. Occasional crashes that one works around by using bookmarks.
4. Boston Business Journal and other generic pdf files in iBooks -- Rudimentary, but responsive. A working generic solution is better than  a clever solution with bugs.
5. Forbes on 3rd app, MAZ -- Almost as good as qmags, but lacked bookmarking, was slower, and crashed more often.
6. Fast Company app -- Similar to Wired, but was portrait mode (tall instead of wide) only.
7. Wall Street Journal on website online.wsj.com -- Adequate summaries and easy access to articles. Occasional production problems that seem to show it's the under-funded, un-loved delivery mechanism.
8. Books and pdf files in the Kindle app -- iBooks seemed like a more graceful interface.
9. The Wall Street Journal app -- It's no good viewing a broadsheet newspaper scrunched down to iPad screen size. A different approach is needed. Also the interface was gratuitously different from iPad standards.

Where we are today:

At that time of my Forbes update, I felt no need to revise the other reviews. Today I do, primarily driven by the improved robustness of the MAZ app, and by how the other apps don't seem to have improved much.

"Improved" can be a subjective term, because many aspects of user interface come down to matters of familiarity and comfort. Even so, it might be bad after this much time has elapsed for the app for The Wall Street Journal to abandon its unique interpretation of the pinch gesture -- even though I personally hate how it's different from the standard action on the iPad.

To me, improvements would consist of:

• Fewer crashes.
• Faster start-up times.
• Greater speed in turning pages.
• Additional key functionality, such as navigation aids and book marks.

By this criteria, the apps for Wired, qmags, and Fast Company seem to have made no progress. By way of full disclosure, I will mention that I have not extensively used the app for The Economist because I use their word-for-word audio in the car. I also almost never use the app for The Wall Street Journal, because I can't stand it.

Although I would prefer that the MAZ app got book marking and additional navigational aids, I must say that the performance and robustness of the app have improved and surpassed that of qmags.

Indeed, I am regularly disappointed that when I leave and then later return to Wired or IEEE Spectrum. The app has restarted and forgotten what page I was on. Indeed the Wired app takes a surprisingly and unpleasantly long time to start. Additionally, the qmags app often simply crashes while I'm reading.

The MAZ app seems to have had some good work done. It used to crash, and often forgot what page I left off upon. Now it turns pages much more quickly and manages always to remember where I left off. Kudos to MAZ!

New Conclusions:

It does seem that there are two approaches to the iPad app:

1. Producing a special layout for the iPad with a readable font size.
2. Utilizing the paper layout, and letting the person doing the reading resize.

The former is used by Conde Nast for the Wired app, as well as the apps for The Economist, and Fast Company. In fact I could not find a font resizing control on the app for Fast Company. I see that the app for Wired has one, but I never needed it and only just now went to look for it. I can appreciate that producing a tablet friendly layout is probably expensive, and probably drove the decision to be portrait orientation only, and to not support resizing.

Lately I find myself resizing every single page to read IEEE Spectrum on qmags, and I don't like doing that. I have to do that with the MAZ app to read Forbes, but not quite as often. Recognizing these two approaches have different costs, I can respect MAZ and qmags for adopting mode #2, but I find mode #1 much more pleasant.

The investments made in the more expensive production and apps needs to be followed by continued maintenance and improvement. Sadly the leaders seem content to rest on their laurels and this is probably a mistake.

Advice to the various publishers:

Conde Nast: You guys need to fix two things about the app for Wired:

1. It needs to start up faster. 
2. It needs to remember which page was current and return to it on restart. 

These are things that the much less ambitious app from MAZ gets right, and now it makes you look bad.  Additionally, even the second version of your bookmarking interface is clunky.  Please consider something simpler like how iBooks and the Kindle app do it.

qmags.com: You guys should consider pooling your resources with MAZ. Failing that, you need to get your developers to spend some time making the app crash less often, and teaching it how to remember the active page for restarts.

Fast Company: I'm still disappointed that you guys are "portrait mode only" and that text cannot be resized.  That said, you seem to have learned many good lessons from the example set by the app for Wired.

Dow Jones & Co.: Pretty please put additional resources behind making your web site more robust. The missing columns on the front page are an embarrassment. Additionally, you guys really should consider a rethink of the layout for the app. A broadsheet page will never look right on a tablet.

MAZ: You guys did a great job of addressing performance, robustness, and restart issues with your app. Well done! Pretty please consider adding bookmarking. Also, recognizing it's an additional production cost that your customers might not want, do please consider offering the article navigator view like Wired and Fast Company offer.

ACM and IEEE: You guys should consider switching to MAZ. It may do a better job than what you've currently got going.

Apple: Too many subscriptions through the iPad are over-priced compared to the "free" online access I get from my print subscription.  The recycling bin is full of Wired and other magazines because of your myopia here.  Make it easier for publishers to make the online only version cheaper, not more expensive than the print edition that includes the online edition.

Is it supposed to work like that? #1 iTunes and app data.

This is the first of what I hope will be a series of articles addressing the question:  How can we make things more useful, learning lessons from what has been tried in the past.

My dad was an artist, tool maker and master craftsman.  He had a powerful ability to find what was wrong and a powerful desire, once a wrong thing was found to make it right.  He worked very hard to instill these aspects into me.  Even though I've specialized in the computer realm, I find myself all too often exclaiming in my dad's invective how wrong some tool, appliance or computer program is, and how much I wish it could be made right.

My challenge here is to distill suggestions for affirmative action to take rather than to merely complain.

At the very least, to those with less technical insight than I, I propose to answer the question, "Is it supposed to work like that?" with answers of the form, "Not really.  Here's why.  Here's what can be done.  Here's what you can do."

So on to our first exploration:

Is it supposed to work like that? #1 iTunes and app data.

Today I wanted to copy some sheet music I'd scanned onto my iPad for use within the amazing and wonderful forScore app  (http://www.forscoreapp.com/). I use this app in Chorus rehearsal instead of paper scores.  I don't drop pages on the floor, and I can make extensive annotations when needed.

My problem is that months elapse between each update of music.  Every time, I have to re-learn how to copy the the scores in:

1. Open iTunes
2. Plug my iPad into my Desktop computer.
3. Click on the iPad button to get to the contents of the iPad
4. Click on the Apps button
5. Scroll past the list of apps to the bottom "File Sharing" section
6. Click on the forScore icon
7. Drag my scores into the "Documents" window.

Apple is supposed to have the simplest and most usable interfaces.  Is it supposed to be like this?

Not really:  This is an example of how if you haven't thought carefully about how a person will end up using your simple idea, the result is overly complex and not very usable.

Here's why: Indeed, organizing objects -- papers, books, music, etc.  is a difficult and complex process. 

Something that made sense to computer folk, a tree structured generic filesystem, proved mystifying to non-computer people.  The developers had spent a lot of time trying to organize stuff, and as a consequence when the interface of, "a display that shows the files in this folder, and where this folder sits in a hierarchy" they were happy, and thought they were done.

But lots of people who use computers don't even have a lot of experience of filing papers in a folder in a filing cabinet.  And presented with the computer equivalent, they get confused, and lost.  Things seem too complicated.

Perhaps the developers of iTunes thought, "If we just have a few simple folders, people can drag the few things they want to where it belongs, and they won't have to master that hierarchical filesystem thing."

That worked fine when it was just music, and then when you added a couple different other kinds of media, audio books, books, podcasts.  But now we have "anything an application might want to use" has made that a long list of places, and the iTunes interface is just a messy hierarchical filesystem, with stuff jammed into strange places that are more an artifact of when that kind of new thing was added, than to where it intuitively would belong.

Here's what can be done:  iTunes needs to be simplified, and not try to provide individual, "obvious places where each little thing should go," because that list has gotten too long.  Everything that's pretending to be a filesystem interface should be stripped BACK out of iTunes, and you should go back to the regular hierarchical filesystem.  Let people learn ONE hierarchical filesystem instead of having to learn the iTunes one in addition to the native one on the computer.

But that'st not all.  A simple interface for each app needs to be provided so that people who only want a couple things, they can get directly to what they want to do, without having to master a computer's hierarchical filesystem.  There should be file sharing that can be "pulled" from inside the apps running on the iPad. Perhaps iCloud will grow into being able to do this.

Here's what you can do:  Use Dropbox as a rendezvous point.  

Sadly this is complicated initial startup.  You need to create a drop box account, and get the dropbox app running on your computer.  (If people would like instructions on this, reply in a comment, and I'll dig out what I did.

1. Make sure the iPad is on the network.
2. Drag the relevant scores to the Dropbox folder.
3. From inside forScore click on the Toolbox icon.
4. Under "Add Scores" click on Dropbox
5. Pick the scores you want from the Dropbox folder.

Although this seems like almost as complicated an act, 5 steps, versus 7 steps, I just remember one thing:  "Use Dropbox as intermediary."  Because there's only one Dropbox folder, I don't go through the complicated mess of remembering where to find the place inside iTunes to drop my application-specific data.

Bottom line:  By trying to eliminate the complexity of a hierarchical filesystem, but desiring to have a specific landing point for particular application data, file sharing has become too complicated.  The remedy is to take a step back and say, "Let's have a generic rendez-vous point where sender and receiver can still think simply within their mindset."

Does this make sense, Gentle Reader?  What do you think?

-Poetnerd

Reading on the iPad Part 9: Forbes Revisited: Still a bit of a disappointment.

I originally wrote about the experience of Forbes magazine on the iPad back in August 2011. Slightly more than a year and a half later, there is news to report: There is now a Forbes iPad app, but it is not as good as what was available from others a year ago.

I opened my original review of Forbes on the iPad mentioning that they had written excitedly in July 2010 of big changes at Forbes embracing the digital age. But the focus seems to have stayed almost exclusively with content production rather than dissemination. It has taken until 2013 for Forbes to offer a bona fide, "Forbes on the iPad experience."

The nitty gritty:

In comparison to the previous iPad Forbes experiences of the web site, which sacrificed the magazine layout and the otherwise excellent article ordering, and Forbes via the Kindle which pretty much sacrificed everything except the barest of article content and a few color plates, the Forbes iPad app is a dramatic improvement.

However, in comparison to what was available from others more than a year ago, it is a disappointing also-ran. It that lacks functionality, robustness, and even page turning speed. I hope the folks of mazdigital.com are listening.

Lets go to the basic four criteria I used for all the other apps:

• Did the reader offer a good, "turn all the pages" interface when I wanted it?
• Did the publication offer a good table of contents summary and easy fetch when I wanted it?
• Was the content in front of me when I wanted to read it or did I have to wait?
• Was the interface familiar, sensible, and obvious?

At first glance, the app meets these four criteria. I can turn all the pages. The table of contents is an augmented version of the print magazine's table of contents that enables me to just tap on the article I want to read. There does not seem to be a big delay in rendering and displaying content. The interface is indeed familiar, sensible and obvious.

The interface and behavior is most similar to the qmags interface I reviewed in Part 5. A bit-for-bit rendering of the print edition is augmented with links to other areas of the magazine, additional media, and external content. With the "grow" and "pinch" gestures, one can zoom in and out. The zoom behaves a little strangely in the landscape mode (which shows two pages side by side). Your first "grow" gesture will only expand one of the two pages to a full width. You can enlarge bigger after that in a second gesture, but it's a little more coarse grained that I liked. Still, the rendering is quite fast, perhaps because of this coarse control.

I very much liked how, unlike pretty much every other magazine reading app I've thus far reviewed, the Forbes app gave me a page number indication when I tapped to get to the control interface. Seeing page X of Y at the top is most welcome! The scrollbar provided page thumbnails only when it was manipulated. This too seemed like a superior interface to having them always present.

One feature I would have liked is the overview interface offered in the Wired and Fast Company apps which would let me scan through the articles in a grid.

A feature I desperately needed was a bookmark capability. Now we get to one of the two aspects of the app that made it so disappointing: When I'd pick up reading after a couple days hiatus, the app forgets where I left off!

I often find myself putting a magazine down in the middle of reading and not coming back for a couple days. With the Forbes app, regularly forgot where I left off. This also happens with the qmags app, and I really need to file a bug report with both qmags and mazdigital. No app is immune to crashes, and whenever this one crashes, my location in the magazine is always lost. With the other apps, I work around this by setting a book mark. With no bookmarking capability, I just lose.

The second source of disappointment came with a subtle aspect of, "Was the content in front of me when I wanted to read it or did I have to wait?" With all the other apps, I've gotten into the habit of flicking through pages VERY fast to skip through content I do not want to read. Sadly there is some kind of delay to page turning in the Forbes app that keeps me from turning pages even as fast as I can turn them in the paper edition.

The subscription / business model:

This area continues to be one with a variety of approaches on offer. As of today:

• The Economist generously provides a free iPad feed to all print subscribers.
• Wired also offers a free iPad feed to print subscribers but is still saddled with the bizarre cost model (perhaps imposed by Apple) that an iPad-only subscription costs more than a print subscription that includes the iPad feed.
• Fast Company offers the online version free to print subscribers.
• With the IEEE, but I have two publications as online-only at no extra charge, and one that is dual print and online at no extra charge.
• The Wall Street Journal offers online-only at a discount.

When the Forbes app first became available, only the purchase of individual issues and new subscriptions on the iPad was available. Because of early (and subsequently corrected) misbehavior of the app, I was in an angry mood when I contacted Forbes complaining of "trouble" with my subscription, saying that it looked like I was being offered cancellation of my print subscription and starting over as the way to access the iPad edition, and how upset I was that Forbes chose that model in contrast to what Wired, and The Economist did.

The reply I received said that the iPad edition would be available $10 for print subscribers, but that the current issue was available for free.

While I appreciate that production of the iPad edition involves additional costs to add the links and the additional media, I like to believe that going paperless is something to be encouraged, and that the right model at the present time is to get the online edition at no extra cost.

I suspect Forbes may have gotten many angry notes from people like me protesting against the additional charge, because when I went to try out the app, the system told me that I was one of a select group of loyal subscribers who could have the iPad edition at no extra cost. (I have been a subscriber since the 80s.) 

Conclusions:

I now read Forbes primarily on the iPad, so the app is pretty good. However I find the slow page turning, and the losing of my place frustrating, and I always think less of Forbes for these limitations in comparison to what I get with the apps on offer for Wired, The Economist and IEEE Spectrum.

To make this a truly stellar and best of breed app I see only three changes necessary:

• Add a bookmark facility.
• Let me flip through the pages as fast as I want.
• Give me the overview interface.

I'd also suggest some more time spent testing and debugging the app. Sometimes the app just crashes, and I lose my place in the reading. The app can get confused as to what to render when one switches between landscape and portrait mode while zoomed. (Still, this is better than Fast Company's app which still is portrait only. Boo!)

I'd give a single bit of advice to anyone considering offering their print publication on the iPad: 

Try the Wired app. It sets the standard against which you will be measured.

Epilog:

I used the "Send Feedback" function inside the Forbes iPad app to let the folks of mazdigital.com know that I'd published a review.  The CEO replied thanking me for the detailed review and said that it would be taken into consideration as they evolve the platform.  So indeed they are listening.

Reading on the iPad Part 7: Fast Company: applying my WSJ reading habits

Recently Fast Company magazine offered me a sweet deal to try them out. In spite of trying to cut down on subscriptions, I decided to investigate whether Fast Company could replace one of my existing subscriptions, or provide new insights without adding significantly to my reading load. I find the magazine a fun read. But I do have to be ruthless in my subscription management.

There is no Fast Company app for the iPad. Utilizing the table of contents and full article offerings of the fastcompany.com web site, I've found I can read it quickly and usefully following the same workflow I use for The Wall Street Journal:

• Read the summaries in the table of contents, 
• open the articles I desire in background tabs.

I have chosen to err on the side of missing a tasty tidbit and not following links with insufficient justification up front. I think I'd prefer a qmags.com style interface if one were available. But for now, "dispatch from table of contents" works well enough.

This concludes a very brief part 7.  Let's go right on to Reading on the iPad Part 8: Boston Business Journal: Generic trounces clever!

Reading on the iPad Part 8: Boston Business Journal: Generic trounces clever!

A one year experiment reading the Boston Business Journal is coming to an end for me. BBJ is a fine publication, but I am letting my subscription run out without renewing, following a useful keep/cancel criterion I found in The Four Hour Work Week by Tim Ferriss. In Chapter 6, "The Low-Information Diet," he says:

It is imperative that you learn to ignore or redirect all information and interruptions that are irrelevant, unimportant, or unactionable. Most are all three.

I've paraphrased this into a question to ask myself as I pick up each new issue of a magazine, "Can I point to an article containing at least one significant idea that is relevant, or important to what I'm doing these days in a way that changes what I do?"

With Fast Company, the answer is "yes" from every issue. But for the things I'm doing right now, the answer is a weekly "no" from the Boston Business Journal. That said, it remains fine publication with lots of information that may become relevant to me in the future.

This experiment gave me the opportunity to try out reading The Boston Business Journal on the iPad using a different method from any of the other publications: The iBooks PDF reader.

Like many of the other publications I've mentioned, The Boston Business Journal offers paper-edition subscribers online access to the full content in various forms. There is actually a multi-tiered offering with limited digital access to everyone, or low-cost access to most content, or a premium subscription that offers everything from the print edition and more. My one-year experiment was a premium subscription at a bargain price offered as a promotion.

Every week I received email that announced the new issue and contained links to article highlights and my online subscription page. The subscription page contained links to the most recent five issues as "View Online" or "View PDF". Interestingly, if you tap "View Online" you get an error message:

Unfortunately iPhone and iPad devices do not support flash,

which is used by our current digital edition. To read your

digital edition, use the same URL on any laptop or PC

device.

For information about non-flash solutions, namely mobile

Smartphone applications, which are compatible with iPhone

and iPad devices, please visit

http://pagesuite.com/Smartphone.aspx. To understand

whether your digital edition will be available as a

Smartphone application, please contact the publisher

directly.

That turns out to be a rather silly and un-helpful error message. If you follow the link, you land at a web page clearly intended for magazine publishers interested in establishing a business relationship to create an iPad app for their publication.

If, instead you go back and tap on "View PDF" instead of "View Online", a very usable verbatim rendering of the entire publication loads into Safari, and a control bar appears at the top of the page offering additional options for viewing. That control bar vanishes pretty quickly, but if you tap in the top half inch of the page, it comes back. When you tap on "Open in iBooks" you're switched over to the iBooks reader which offers precisely the kind of nice interface one gets from qmags.com, or the iPad apps for Wired or The Economist.

The interface is most similar to the qmags.com app. You get a bit-for-bit rendering of the paper edition which sometimes takes a moment to scale and render into an in-focus page. There is a thumbnail view at the bottom, but I like the qmags.com thumbnail view better because the icons are bigger. There is no linking within the document. The qmags.com edition of IEEE Spectrum offers rudimentary, but very helpful links:  article access from the table of contents, skipping to the continuation of an article from the "Continued on page xxx" link, and a return to where you left off in the main body of the publication from the "Continued from page yyy" link. No such links are present in the PDF edition of the Boston Business Journal and I miss them.

Although the PDF iBooks interface to the Boston Business Journal is rudimentary, it scores pretty well against my basic evaluation criteria.

• My need is for a "turn all the pages" interface, and that's what is provided.
• The table of contents is the same as the print edition. It doesn't do anything extra, but unlike Forbes, it doesn't do any extra work that creates problems.
• The rendering is not immediate, but it's fast enough. It takes about the same amount of time to wait for full rendering as it would for me to turn a physical page. It's no better than print, but no worse.
• The interface is sensible and obvious with a small bar at the top with controls and navigation aids.

I would very much like to try out an issue of The Wall Street Journal as a plain PDF file in iBooks. I suspect I'd find it much more comfortable and usable than the existing WSJ iPad app. Such a rendering might be usable enough to return me to the "turn all the pages and let my eye work with the typography" approach.

This concludes my 8-part blog posting, Reading on the iPad. Thank you for taking the time to read it. If I may make a mercenary pitch:  If you enjoyed the article, and would like to encourage me to write more, please click on an ad, or visit my Cafe Press store, and buy some swag with a Poetnerd one-liner.

Reading on the iPad Part 6: Forbes was a disappointment.

The July 18, 2010 issue of Forbes contains an editorial that lays out big changes happening at Forbes to embrace the digital world: The new Forbes web site offers more up-to-date information outside the print cycle. The new tools inside of Forbes for content creation allow richer content creation for staff, and embraces contributions from the outside in the form of blogs and feedback postings. The pages of Forbes now contain articles with significant commentary from outside. From that editorial, and a thread of commentary through a couple issues, I built up high expectations of what the online Forbes experience would be. I was disappointed.

There seems to be a basic assumption that all this new online input comes from a baseline of reading the paper edition. Although the entire content of the print edition is available on the web site, it is again on offer as a table of contents with links to articles. As with other general interest glossy magazines, I found I really wanted to turn the pages, not dispatch from the table of contents. It also seemed that Forbes on the web crammed too many overly intrusive ads into its presentation. It was quite distracting.

There is no Forbes app for the iPad. It was with hopeful anticipation that I investigated the Forbes Kindle subscription. Unfortunately, I pretty much hated everything about the experience of Forbes for Kindle on the iPad.

The beautiful glossy magazine had been ground down into a cheap paperback book. The pages shrank down to 3x6 inches and the typography was reduced to a single font in only a couple point sizes. Colorful icons and graphical navigational aids were eliminated and everything re-formatted into block paragraphs. But as if to comply with a marketing directive to be able to say, "We offer color!" a very few select photographs were retained as "color plates" scattered throughout.

There was one difference between Forbes for the iPad Kindle app that made it less usable than a paperback book: With a paperback book, you can start at the first page, and flip through all the pages. You CANNOT do that with Forbes for Kindle. You must choose an article from the table of contents. When you get to the end of the article, you can continue to other articles in the same section, but when you're through all the Features, or all the Lifestyle articles, you hit a wall and must return to the table of contents and choose another article starting point.

Worst of all, the table of contents is complete re-arrangement of the print edition organized by article priority. Feature articles appear first, then other sections and lastly is the Editorial section. This is an interesting approach conceptually, but is totally at odds with my well-established habits of travel through the print edition. I liked reading the editorial content early, then the short articles to get me limbered up for the more detailed features which I would read last, with "Thoughts" as desert.  Instead, everything is in the opposite order, under unfamiliar section headings in the table of contents, with the editorials at the end smooshed together on top of "Thoughts".

I'm so glad the subscription came with a 15 day full-refund guarantee.  I asked for my refund after 15 minutes.

I think Forbes would be extremely well served if it discontinued offering a Kindle subscription and switched over to using qmags.com. Everything that is good about the typography and organization of Forbes would be retained. The experience would be the same as or better than the experience of turning the pages of the print edition.

This concludes part 6. Let's move on to Reading on the iPad Part 7: Fast Company: applying my WSJ reading habits.

Reading on the iPad Part 5: outsourcing to qmags works well!

I belong to a couple professional societies, the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).  This section describes the good experience I had with the IEEE's outsourced publication, IEEE Spectrum, and my experience with the ACM publication, and why I advocate it switch to the IEEE's approach of outsourcing to a third party qmags.com.

The IEEE

The IEEE has been exploring a couple different approaches to online viewing. It offers a tremendous number of publications via the web, and has invested heavily in their Xplore digital library. The primary interface for these publications is article search or a table of contents web page containing links to the articles in various formats including PDF and HTML.

For the narrow-cast publications within the various IEEE societies, I think this makes sense. My subscriptions are to Spectrum, the IEEE publication for more general audiences, and Computer the general-audience-directed publication of the IEEE Computer Society. My reading of these two magazines doesn't work with the "dispatch from table of contents" model.

Happily, the IEEE offers selected publications with an iPad app with a "flip all the pages" interface through a third party, qmags.com. Each publication comes as a separate app that offers a bookshelf of the available issues and an interface similar to what I found for The Economist and Wired. By my evaluation criteria, it ranks quite high:

• It is a "turn all the pages" interface.
• The table of contents is a sensible refinement of that from the print edition.
• The pages render quickly and are almost always visible and in focus immediately.
• The interface is sensible and obvious with a small bar at the top with controls and navigation aids.

The qmags.com app seems to be a generic viewer that displays a bit-for-bit rendering of the actual magazine page images. This means that sometimes there is a brief delay as the page is scaled and rendered. In practice this doesn't happen too often. It's actually kind of fun getting my fingers and my eyes working together to flip through, zoom in and out, and to read through. I believe this is the way reading on a tablet should be.

The qmags.com app provides a thumbnail view that allows overview and quick access to distant pages. I think this interface is less clever and actually more intuitive than the scrollbar interface offered by the apps for The Economist and Wired.

One other nice feature of how qmags.com has the business set up: I get email alerting me to the existence of the new issues. Perhaps that is available for Wired and The Economist, but I haven't figured out how to turn it on.

To my way of thinking, publishers should try out qmags.com and see if it works for them rather than developing and supporting an application in-house. I'd be interested in trying out The Wall Street Journal with this interface, although I suspect that the page size is too big, and there would be too many zoom in/zoom out operations in the course of reading.

CACM: A candidate for qmags.com

The Association for Computing Machinery (ACM), like the IEEE has made a huge investment in their online library. As with the IEEE, the ACM digital library offers article search, and the "dispatch from the table of contents" interface. Additionally, for their general interest publication, Communications of the ACM (CACM), members can log onto the web site, and use the "Digital Edition" link to get to a fast and powerful interface implemented in JavaScript. This interface provides a bit-for-bit rendering of the magazine's page images, enhanced with links, quite similar to the experience of the qmags.com interface.

For reading CACM on my desktop computer which is always connected at high speed to the Internet, this combination of interfaces works quite well. I can flip pages or I can grab an article at a time. For the iPad, these interfaces are definitely sub-optimal because:

1. I use the "flip all the pages," not the "dispatch from table of contents" as my primary mode of reading it. (Just as I do with the IEEE's general-audience publications.)
2. The pages are NEVER on screen and ready to read when I ask for them. Instead, every page turn triggers a page download and time consuming scaling to render. When I go back to a previous page, no cache is kept so the page is again downloaded and rendered.

I have suggested to the ACM Member Services Department that they give serious consideration to adopting qmags.com for CACM.

This concludes part 5.  On to the next part: Reading on the iPad Part 6: Forbes was a disappointment.